To sell more art you will need to maximize your exposure!! How does one increase exposure? There are numerous ways to do that, but today I will talk to you about BLOGGING.
Using the internet and most specifically blogs as a free tool to online marketing can be effective and profitable if done properly. Blogs provide artists with an easy way to display art, discuss creative process, post exhibition announcements and more.
What is a blog and how will it sell my art?
A blog is far more than just an online diary. It is built on a CMS (content management system) which allows you to build additional pages, add widgets and plug-ins, manage your content and even sell ad space. The best part is, all of this is easy to do: no webmaster required.
The author of a blog publishes content on a regular basis about a focused topic. These regular postings typically provide a "community" feel by allowing site visitors to post feedback to your journal entries. This mode of communication can deepen relationships with potential art buyers, leading to increased sales.
Blogs also have the ability to archive all of your previous posts, dynamically creating an individual page for each journal entry. The feature is great for art buyers using search engines to find original art. For example, if you have a blog post describing a painting that you just completed of Hanoi at sunset and an art buyer in Europe goes to Google and searches for "painting of Hanoi at sunset", there is a very good chance that your blog entry will appear pretty high in the rankings.
Build your Fan Base
Many artists have felt the pain of email marketing losing its effect due to spam filters, junk email overloads and virus paranoia. Most importantly, the technologies (RSS, linking) and social norms pioneered by bloggers have become the new standards for community (“Fan Base”) building on the web. New social tools are being developed almost daily that integrate seamlessly into a blog. I will talk more about concepts of fans, true fans, and tribes in upcoming blogs. These are very important for artists.
Blogs provide a new way to communicate with clients, fans and industry professionals. This trend can support your email marketing efforts by allowing blog subscription options for site visitors so that they are notified whenever your blog is updated along with providing a permanent place on the web for all of your postings as opposed to newsletter emails that are typically deleted.
Tuan Anh *Marc*
marc@vietartforum.com
I was just looking around for material on internet marketing and stumbled on your post. Nice post. I’m still looking for materials for my research.
Posted by: Jeff Paul Internet Business | March 12, 2009 at 05:56 PM